Brand Story

With a desire to design better and do better, Actively Conscious is a purpose-driven lifestyle brand inspired by yoga, meditation and a happier planet.

Founded in 2017 by myself Chloé Lennox. My background of a decade in the fashion industry fuelled my burning desire to create differently. To create a brand which was kinder to the environment, more considerate to it's environment and better to it's workers, Actively Conscious was finally launched in 2020.

I consciously design better by using environmentally-friendly materials and embrace a sustainable approach by ensuring our products are made to last, whilst ensuring the people who made our products are looked after in the process.

My personal journey with yoga and meditation has inspired the brand identity to create a unique mindful clothing & lifestyle accessories collection.

Actively Conscious is based in the North West of England. 

All artworks featured on are limited-edition screen prints of original hand-drawings created by Chloé and are Copyright © 2021 Actively Conscious. No reproductions or copies are permitted in any format or variation.

I always love to say hello, so if you have any comments, feedback or would just like to say hi, please drop me a message at

Chloe Lennox founder of Actively Conscious styling yoga prints in a behind the scenes shot taken on a photoshoot location against a neutral coloured background with sun shining on artwork